Turn-Key Ready for:
Steward,
Scaler,
Bridge
Builder
A One-of-a-Kind Robotics News Platform, Never Copied, Never Equaled!
Why Now? The Grand Inflection Point for Robotics
I have helmed this platform as a single-operator business for a decade. I intentionally kept it lean, accepting only over-the-transom advertising and completely foregoing a dedicated sales or marketing team.
The two dozen or so advertisers who asked in on the Asian Robotics Review adventure I am truly indebted to for their steadfast loyalty.
My focus has always been entirely on editorial quality and integrity. That mission and its limiting revenue kept us grounded and small. Because of that focus, Asian Robotics Review is in a unique position: it is a globally recognized brand with an immense commercial runway left on the table. It’s a totally turn-key platform in need only of a new steward in order to scale to meet the inflection point and to ride it into the future.
Physical AI is bridging digital intelligence and the physical world. Who wouldn’t be excited by that kind of on-rushing inflection point in robotics? As intelligence is increasingly embedded into machines, it is reshaping industrial automation…and everything on the planet. The history of the world has seen nothing like it. For a news and information platform like Asian Robotics Review, it’s an intoxicatingly astonishing time to chronicle its events. AI-powered robotics is at a tipping point. For example, just the market for humanoid robots alone is currently valued at $2-3 billion and is projected by Barclays Research and others to surge to $40 billion by 2035. That’s $40 billion in five years!
What We Are Looking For in a New Steward
We are officially opening a structured, transparent process to transition ownership of Asian Robotics Review LLC, which includes the publication, podcast, content archives, and subscriber network.
As automation becomes critical to industries from healthcare to defense, demand for timely, nuanced reporting is surging—a need this platform uniquely fulfills. The platform has reached a scale where its distribution, audience trust, and deep content archive deserve a commercial infrastructure—a team with the sales, events, and research capacity to expand it to its full potential.
in the history of robotics”
As I look toward my own next chapter, I know the right move for the publication’s future is to find the right owner to take the baton.
To the engineers, founders, investors, and analysts who have read my work, listened to the podcast, and reached out over the last ten years: thank you. Your trust is the single most valuable asset this platform possesses. My top priority in this process is ensuring that the Asian Robotics Review platform lands in the hands of a steward who respects that trust and will continue to serve this industry with the same high standards.
Why I Chose to Sell Online
Every Broker Inquiry Was a Combo of Nightmare and Freak Show
First off came the revenue question
On the advice of friends, saying that finding an ideal buyer was easiest to discover when handed over to a broker, I did just that…unfortunately. Opening the door into the world of business brokers was not a good experience.
First questions each asked were strictly on trailing P&Ls and 3-year revenue multiples. Return with an answer that doesn’t fit their mental template of a saleable business, and you get the quick heave ho out the very same door. The magic number seemed to be $1 million-plus. Seemed not to matter at all what the nature of your business is and how people react to your product. I was quickly made to feel that brokers look at content websites like standardized e-commerce stores, affiliate blogs, or SaaS apps where traffic is a predictable math formula tied directly to ad spend or SEO keyword volume.
They seemed totally disinterested in what it means to be a category creator. Any accomplishment in my industry that I’ve spent a decade carving out a definitive bridge between East Asian robotics and Western markets, and becoming a trusted node for C-suite executives across 68 countries and exclusive media partners to major OEMs, was instantly waved off like a high fastball. To them, it was all big and boring, and way secondary to revenue.
If the website’s reputation doesn’t show up as a line item on a standard income statement, then it’s invisible. Everything else was all about promised access to a broker’s finely-combed database, upfront fees of between $5k to $25k (for exactly what was barely discussed), then there was something called a “success fee”, followed by the ubiquitous NDA, the promise of back-channel calls with special buyers on my behalf, and everything kept ultra-quiet and far from the public eye (not to alert my competitors, they said), and to be announced only when the deal had been finally consummated.
Last Sunday, in a strange meeting with an even stranger individual, it was suggested that I “burn the whole thing down, saving only the newsletter, which can make a bundle” if handled the right way. “No one reads anything. They skim and go,” he finalized.
Another broker proudly proclaimed: “Business broker here. I frequently represent buyers, and one of the first points I make to clients is that the process is NOT like buying real estate. Buying a business is more like applying to an executive job position. 90% of applicants will be disqualified by the broker.”
Somewhere in that dismissed mass of 90% is probably my ideal new steward for Asian Robotics Review and its platform. I’ll never know. The broker has decided for me who should be in the know. The broker vetted, most probably, those who could make the brokerage the fastest fee.
One semi-retired dude working from his kitchen in Connecticut laughed uproariously at the first mention of my content website and podcast: “Never sell in a million years!” he bellowed. “None of those websites do.” He was still laughing as we said goodbye.
It finally dawned on me that this broker nightmare was the antithesis to what my editorial direction had been my entire life as a writer: transparency, credibility, integrity, truth, openness to a fault, and the best writing skills I could muster, all for the benefit of my readers and my profession. Why, on earth, had I ever considered a broker in the first place?
So, here I am, having freshly exited from the creep show.